Mission：
For the user: the intentions of services to customers, so that human life colorful.
Staff: to create space for development to enhance the value of staff, improve the quality of life.
For the community: to promote the healthy development and serve the community the progress of civilization.

Business philosophy：
Integrity! Realistic! Innovation! Efficient! Responsibility!   

Moral principle：
Rather lose money, never lose credibility
Work better, others in good faith and pragmatic

Business regardless of size, should be treated equally

Corporate style:
Serious, responsible, strict, active & efficient